The act of “seeing” and “feeling” happens simultaneously! This is what web designers need to know today when designing a website. A website more than a composite whole of “information and images” represented in a consolidated whole, is also something that evokes emotions that either makes the visitor to stick to the website and browse more, bookmark and keep it for later reference, recommend to another one or completely bounce off! Understanding the psychology of the online viewer is crucial in developing a website that would garner maximum prominence.
Today there are several psychological trigger points that make a website tick for good! Here are some of the crucial ones which when adhered to, makes web designing successful both from the client and customer point of view.
Crisp & Compelling Content
Earlier as the dot.coms’ came into existence, there was a huge rush to steal the chunk of audience and business! This is the reason why websites had huge chunk of emotions that were meant to “impress” an online reader and convert him to a potential customer. Today, the trend has changed considerably. With social networking and multiple websites available, bulk content is available almost everywhere. Added on to that viewers have even lesser time today! What works today is the element of “Impact” with lesser, crisper and compelling content that will speak, connect to the online viewer and engage him. The content here needs to be a blend of facts and feelings, without overdoing either of the two.
Incorporating the Correct Reading Pattern
Most online viewers read a website in a “Z” pattern i.e. starting from the top left to the bottom right corner. Web designers should attempt to position the crucial content within space. Most brand logos gets placed in the upper left hand corner for direct visibility and greater brand recall. To add the lesser important data in this reading space might make your online audience bounce off from the website.
Smart Management of the White Space
“White Space” is the latest buzz on web designing! For the ones that aren’t aware with this word, it indicates the web page areas that have no content. This is a pleasant relief from all the pictures and content those are presented in the webpage. When web designers manage this “White Space” effectively they are able to display data in a much more professional manner making the website visually appealing to the onlookers. No viewer would love a website that is jammed with images, extra content, long headlines and other elements that makes the website appear completely messy. It leads to visual discomfort and makes the viewer feel jittery. On the other hand, smart “White Space” management results in a favourable user experience. This also helps the web designers to draw the viewer attention to the most crucial data and elements of the website, thereby creating a long-lasting impact on the mind of the viewer.
Correct & Clear Imaging
Placement of images and pictures is an essential part of web designing! Adding images that impact and at the same time is clear and is in correct alignment with the website content is something that will impress the users and improve UX. On the other hand, an image that looks like excellent photography but has elements that can confuse the readers or don’t fit to the website content, will eventually upset online readers. Also the process of correct and clear imaging needs to be followed all through the website and not just the landing page.
Selecting the Best Colour Scheme
Colours impact mood! This holds true even for website designing. Certain colour schemes evoke specific emotions in the reader that he might like or dislike. For instance, stronger and solid shades like crimson, dark green and purple might evoke stronger emotions of vigour or put the onlooker on to a zone of alertness. On the other hand, pastel shades such as beige, light yellow, pale pink and sky blue puts the reader to a sense of serenity and calm. Shades like grey might have a neutral tone, but overusing it might not render your website a character which is essential if you are willing to stay in the business game and make an impact. Furthermore, mixing a solid colour with a light one, such as violet and grey or white renders an elusive appeal keeping the corporate fervour, intact. However, web designers should keep in mind not to splurge the colours of the brand logo all over the website as that will appear shoddy and upset a user.
Every Page Deserves Attention
Web designing is no more about making the Landing Page more important and cutting down on attention when it comes to the other inner pages. Each web page needs special focus, regardless whether it’s the Home, About Us, Products & Services, Mission, FAQ’s, Contact page and the like. A designing specialist needs to give focus on the focal point on every web page. Whilst focusing on each page, it is essential for designers to keep in mind the readers point of view i.e. “What am I doing here?” Addressing this, everything from the content to the navigation needs to be made perfect. Just in case a certain web page is yet to be made ready, then a smart appeal like, “We will be back soon” or something to this effect needs to be placed in an effective way that would encourage audience patience than disappointment.
The font style of your web content adds to the overall look and appeal! And fortunately web designers today have their typography tool-kit extended. They no longer have to get limited to the standard font types. Cutting edge technological developments having brought home CSS3 has opened up a world of experimentation. Web designers need to use this in order to arrive at a font style that best caters to the overall theme of the website and gives it a uniform tone. Now the essence of human touch which can be implied via calligraphic fonts is gaining popularity, so keep an eye on it!
Following these smart psychology pointers, web designers can come up with websites that are smart to look and also caters to the purpose, gaining maximum visibility.